ABOUT BLUE ROOSTER MEDIA, INC. AND CONSUMERS
Blue Rooster Media, Inc. is not in the business of collecting, using, or selling consumer data; however it does offer tools and technologies to advertisers and publishers that allow them to collect and use user data. This is done primarily to enable these buyers and sellers of online video-advertising space to try and ensure that the audience they desire sees their ads and that the advertising itself is delivered and the performance of the advertising can be analyzed. Types of data that may be used for this purpose range from behavioral or interest-related information to geographical or demographical user data.
INFORMATION COLLECTED, AND HOW IT IS COLLECTED
Personally-Identifiable Information. Blue Rooster Media, Inc. does not collect personally-identifiable information in order to help our clients buy, sell, and deliver online video advertising. “Personally-Identifiable Information” means information that alone or when in combination with other information that Blue Rooster Media, Inc. collects may be used to readily identify, contact, or locate you. There may be some opportunities, for example when you use this Site, where you may choose to enter your name, contact information, and other personal details. For example, if you were interested in becoming one of our clients or using our Services you could provide us with contact details through our Site.
Where we collect personally-identifiable information you will have clear notification of what we are doing so that you can choose not to provide it.
Non-Personally-Identifiable Information. Non-personally-identifiable information is information that, without additional information, cannot be linked to a specific individual by Blue Rooster Media, Inc. Blue Rooster Media, Inc. may collect non-personally-identifiable information while you are visiting our Site or the website of one of Blue Rooster Media, Inc. advertisers or Web publishers (collectively, “Blue Rooster Media, Inc. Associates”). For example, while providing the Services to website publishers, advertisers and those working for them, Blue Rooster Media, Inc. may collect your IP address, Web pages that you visit, the time and date, and whether or not you clicked on various advertisements (collectively, “Web Surfing Data”).
TECHNOLOGIES WE MAY USE FOR DATA COLLECTION
Persistent Cookies for Blue Rooster Media, Inc. Associates Use of Our Site. For our Blue Rooster Media, Inc. Associates who login to our Site so that they may use our Services, Blue Rooster Media, Inc. utilizes persistent cookies to save your login information for future logins to the Site. This functionality works as it does on many websites that work to enable you to have an easier experience logging in and navigating their websites. We do not use persistent cookies in connection with helping Blue Rooster Media, Inc. Associates buy, sell, and deliver online video advertising.
Session Cookies to Help Ad Delivery and Accounting. Blue Rooster Media, Inc. utilizes session ID cookies to enable certain features of the Services, to better understand how you interact with the Services, and to monitor aggregate usage by Blue Rooster Media, Inc. users and Web traffic routing on the Services. Unlike persistent cookies, session cookies are deleted from your computer when you close your browser.
User Data Cookies for Ad Targeting. Blue Rooster Media, Inc. utilizes cookies to store user data that can aid in targeting of advertisements. This data is usually collected by Blue Rooster Media, Inc. Associates and used to deliver advertisements that are more relevant to a user’s interests.
OPT-OUT PROCEDURE AND COOKIE CONTROL
If you do not want to receive any cookies from Blue Rooster Media, Inc., you can disable cookies in your browser.
USE OF THE INFORMATION WE COLLECT
Use of Non-Personally-Identifiable Information. The non-personally-identifiable data Blue Rooster Media, Inc. Associates collect when using the Services are used for marketing and sales efforts and to better target advertisements to people across the different websites they visit. Blue Rooster Media, Inc. may also use the non-personally-identifiable data that it collects to better target content to individuals in an effort to create a personally relevant experience for each person. The non-personally identifiable data are also used to predict responses to advertisements, and to help determine which ads perform best and which content is most appropriate for different individuals.
Use of Personally-Identifiable Information. Blue Rooster Media, Inc. uses personally-identifiable information it receives primarily to communicate with our Blue Rooster Media, Inc. Associates and Practices as we provide the Services. Blue Rooster Media, Inc. uses information we receive from business customer prospects in the same ways.
Data from Blue Rooster Media, Inc. Associates. Blue Rooster Media, Inc. allows Blue Rooster Media, Inc. Associates to import data that they have collected or purchased to deliver advertisements to certain audiences through the Services. Blue Rooster Media, Inc. is not responsible for and does not control the collection of this data. If you wish to opt out of collection of your information by third parties, then you must do so directly with those third parties.
SHARING AND DISCLOSURE OF COLLECTED INFORMATION
Blue Rooster Media, Inc. does not provide personally-identifiable information to Blue Rooster Media, Inc. Associates or other third parties for their marketing purposes except under the following conditions. If a visitor to our Site provides personally-identifiable information as part of an inquiry about products or services provided by one of our Blue Rooster Media, Inc. Associates, we will provide that information only to that Blue Rooster Media, Inc. Associate so that they may attempt to respond to the inquiry. Like most businesses, we will use information we receive for our business purposes and keep this information for as long as we have a legitimate business purpose as permitted by applicable law.
Service Providers. Blue Rooster Media, Inc. may employ third-party companies and individuals to facilitate the Services, to provide the Services on our behalf, to perform website-related services (e.g., without limitation, maintenance services, database management, Web analytics, and improvement of the Site’s features) or to assist us in analyzing how our Site and Services are used. These third parties have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Compliance with Laws and Law Enforcement. Blue Rooster Media, Inc. may disclose information when necessary in cooperation with government and law enforcement officials or private parties to enforce and comply with the law. We will disclose any information about you to government or to law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including, but not limited to subpoenas), or to protect Blue Rooster Media, Inc. rights, property, or those of others.
Business Transfers. In addition to the above, there is also the possibility that Blue Rooster Media, Inc. may one day be purchased by, or merged with, another company or otherwise be reorganized or sold. If that’s the case, the acquiring (or merging) company will have access to your information.
Blue Rooster Media, Inc. makes efforts to maintain the security of its network and the data we collect. We use various technologies, including, in certain instances, encryption, to ensure security standards. Blue Rooster Media, Inc. treats data that is stored on its servers as confidential information. Blue Rooster Media, Inc. has an internal security policy with respect to the confidentiality of customer and other data, limiting access only to those employees who we reasonably believe need to know such information for the purpose of performing their jobs. Please keep in mind, however, that the Internet is not a 100% secure medium. Therefore, although Blue Rooster Media, Inc. uses reasonable efforts to protect information, the possibility of somebody defeating its security measures does exist and none of our security measures should be viewed as a guarantee.
Blue Rooster Media, Inc. is located in the United States of America, and the Site and Services are directed toward persons located within the United States of America. If you are visiting from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, including those whose privacy laws may be more strict than U.S. law, please note that you are transferring your personal data to the United States to Blue Rooster Media, Inc. If you choose to use the Blue Rooster Media, Inc. Site and/or Services, you understand and consent to the processing of your personal information in the United States.
LINKS TO WEB PUBLISHERS, ADVERTISERS, AND OTHER WEBSITES
OUR POLICY TOWARD CHILDREN
This Site is not directed to children under 18. We do not knowingly collect personally-identifiable information from children under 13. If a parent or guardian becomes aware that his or her child has provided us with personally-identifiable information without their consent, he or she should contact Blue Rooster Media, Inc. at “email@example.com.” If Blue Rooster Media, Inc. becomes aware that a child under 13 has provided us with personally-identifiable information, Blue Rooster Media, Inc. will delete such information from our files.
Accessing Your Personally-Identifiable Information, Making Changes, or Requesting Deletion
Where Blue Rooster Media, Inc. processes personally-identifiable information on our own behalf, you may request access to, correction of, or deletion of personal data held by us. If you desire to access such information we may hold, update the information, or for any privacy or data-protection-related question please write to: firstname.lastname@example.org for assistance. Because we generally process data for others, for any of that data you should make your request directly to the party collecting the information or on whose behalf it has been collected.
CONTACTING Blue Rooster Media, Inc.
ACCEPTANCE OF PRIVACY STATEMENT